Case Studies

Client: Pulse Karaoke Lounge & Suites

Objective: To increase sales and efficiency in a high end lounge without the need for added personnel or costs.

Implementation: We Integrated the My Nightclub Manager platform to their daily operations. including several features to the front end of their web site. An event calendar/guest list signup form was added to pulsekaraoke.com, and dynamically controlled by the MNM event calendar on the back end. A photo gallery was placed on the web site with an automated photographer upload manager, enabling easy posting of event photos to the site. All MNM backend tools and reservation administration tools were put in place.

Result: Pulse saw a dramatic increase in sales, staff efficiency and positive customer feedback. The MNM RSVP manager resulted in a marked increase in the closure rate of reservation requests, and vastly improved organization of daytime operations. Without an increase in personnel required, Pulse was able to handle a higher volume of reservations, and provide each customer with the utmost service and attention. Thanks to the transparency provided by the reservation system and table management, table and room availability became much clearer, enabling better pricing and staffing predictions. This enhanced visibility enabled them to raise prices and minimums on obviously busier nights, and offer more incentives on nights that needed a boost. The MNM promotional tools and database management provided the ability to reach out to the right customers at the right times, and increase sales across the board. Customer referrals at Pulse also increased dramatically as satisfaction rates rose thanks to streamlined communication between the office reservations staff and the night operations. All customer reservation and guest list sheets were automatically generated each night with complete customer and reservation detail documented. Even reservation requests months in advance were never lost or neglected thanks to the automated customer RSVP manager. As a result of the successful implementation of MNM Pulse was able to see sales more than double in a matter of months.